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About Us


Creative by Design was founded in Sydney in 1985 as the Creative Wardrobe Company.

It quickly established a foothold as the industry leader in custom wardrobes, offering a unique end to end service of design, manufacture and installation.

As the company became known for its clever storage solutions, the name was changed to Creative by Design to reflect its new position as a market leader in custom home storage solutions.

Over the past 30 years, the business has grown exponentially, expanding interstate via franchisees that have brought their love for design and years of experience into thousands of clients’ homes all across Australia.

While many companies have moved their manufacturing offshore, Creative by Design remains proudly Australian made and owned – manufacturing all components locally in fully equipped manufacturing centres.

Award Winning

Throughout the years, Creative by Design franchisees have continued to be recognised for their dedication to excellence. As a collective, we’ve won many awards, some of which include:

  • Telstra Business Owner of the Year
  • Telstra Small Business Award
  • Citibank Franchisee of the Year Award
  • Franchise of the Year
  • Australian Design Mark Award


At Creative by Design, we value our team and the skills and passion they bring to their unique roles.

This is why our home storage creation process includes:

  • One on one consultations with an expert designer
  • Manufacturing by highly skilled carpenters and technicians
  • Fitouts by installation specialists

We are very clear on who does what job, because they are specialists in their field.

When you work with us, you are working with a team that is laser focussed and boasts decades of experience – meaning your new custom storage solution is not only beautiful and functional, but offers lifelong value.

Our Owners

Greg and Rosana McLeod bought Creative by Design from founders Lynn and Ron Scott in 2014, after owning the Canberra franchise since 2005.

Rosana has been a wardrobe designer since the early 1990s. She learnt on the job: working with designers, spending time in production, and on site with installers to understand how the process works from end to end.

She then moved into management, winning Sales Manager of the Year and Franchise of the Year, before deciding to become franchisor of Creative by Design with her husband Greg.

Greg is an engineer, with a long history of running successful businesses. His brilliant entrepreneurial mindset, deep knowledge of the marketplace, and hands on experience with machinery and engineering has allowed him to support and guide the company through challenges and growth. Greg is passionate about keeping things local, and producing the highest quality results for clients.

Both Greg and Rosana are incredibly transparent, and love working with a genuine, talented team that shares their values.

“With us, what you see is what you get. We are passionate about creating pieces that our clients love to enjoy in their homes and show off to their friends. Most importantly, it’s fantastic storage that just works. If people want storage, they want it for a reason. Our job is to understand that reason and provide the perfect design, craftsmanship and installation to meet their needs.” – Rosana McLeod

Our Designers

Our designers are passionate creatives who love working with their clients to help them achieve beautiful and functional storage solutions in their homes.

Creative by Design offers an obligation free initial consultation, to help you determine whether we’re the right fit for your project, and if we can work together to make your vision a reality.

Meet Our Designers