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About Us

creative by design entertainment unit

Creative by Design has been helping Australians organise their lives with beautifully designed, functional, and quality furniture for over 37 years, and we are proud to be Australian made, owned and operated.

Custom joinery for the whole home

At Creative by Design, we specialise in producing custom joinery for any room in your home – kitchens, home office, entertainment units, built-in wardrobes, under-stair and garage storage – no matter the space we make it more functional and easier to enjoy.

When you work with us, you are working with a dedicated and passionate team, bringing decades of experience and skill – meaning your new custom-built storage solution is beautiful and offers lifelong value and quality.

Our custom joinery projects stand out against flat pack kitchens and cabinets, because we begin with the space, not the product in mind. With the ability to choose the colour, materials and accessories you desire, right down to drawer fronts and dividers, handles and finger pulls, means you are never restricted and nearly nothing is off limits.

The team at Creative by Design will work with you throughout the design, manufacture and installation process, to bring your dreams to reality for your next renovation project.

With us, your design journey includes:

    • One-on-one consultations with a Creative by Design interior designer.
    • Manufacturing by local highly skilled carpenters and cabinet makers.
    • Fitouts by our installation specialists.

How Creative by Design started

Founded in Sydney in 1985 as the Creative Wardrobe Company, the business quickly established a foothold as the industry leader in custom wardrobes, offering a unique end-to-end service of design, manufacture, and installation. As the company became known for its clever storage solutions, the name was changed to Creative by Design in 2001 to reflect its new position as a market leader in custom home storage solutions. Since then, the company has expanded interstate via franchisees that have brought their love for design and years of experience into thousands of clients’ homes all across Australia.


Throughout the years, Creative by Design franchisees have continued to be recognised for their dedication to excellence. As a collective, we’ve won many awards, some of which include:

  • Telstra Business Owner of the Year
  • Telstra Small Business Award
  • Citibank Franchisee of the Year Award
  • Franchise of the Year
  • Australian Design Mark Award

Meet the owners

After many years of running their own Creative by Design franchise in Canberra and Melbourne, Greg and Rosana are a strong team and in 2014 became the proud owners of Creative by Design nationally.

Rosana has been a wardrobe designer since the early 1990s. Learning on the job, she worked closely with interior designers, spent time in production, and on-site with installers to understand how the process works from end to end. After extensive experience within design, Rosana moved into management, being awarded with Sales Manager of the Year and Franchise of the Year.

Greg is an engineer, with a long history of running successful businesses. His brilliant entrepreneurial mindset, deep knowledge of the marketplace, and hands-on experience with machinery and engineering have allowed him to support and guide the company through challenges and growth. Greg is passionate about keeping things local and producing the highest quality results for clients.

“We are passionate about creating pieces that our clients love to enjoy in their homes and show off to their friends. Most importantly, it’s fantastic storage that just works. If people want storage, they want it for a reason. Our job is to understand that reason and provide the perfect design, craftsmanship and installation to meet their needs.”
– Rosana McLeod (2022)

Wardrobe design selection
Wardrobe designer

Meet our designers

Our designers’ passion for detail, design and quality has helped create some amazing home interiors. The team are passionate creatives who love working with clients to help them achieve smart and timeless storage solutions within their homes. To ensure we are the right match for you we provide an obligation-free initial consultation with our designers.